{"id":188,"date":"2026-05-11T09:29:55","date_gmt":"2026-05-11T12:29:55","guid":{"rendered":"https:\/\/helenagurgel.com.br\/?p=188"},"modified":"2026-05-11T09:32:04","modified_gmt":"2026-05-11T12:32:04","slug":"esg-e-vantagem-competitiva-por-que-empresas-sustentaveis-performam-melhor","status":"publish","type":"post","link":"https:\/\/helenagurgel.com.br\/?p=188","title":{"rendered":"ESG e vantagem competitiva: por que empresas sustent\u00e1veis performam melhor"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"188\" class=\"elementor elementor-188\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8a5dd6 e-flex e-con-boxed e-con e-parent\" data-id=\"a8a5dd6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8ba5c04 e-con-full e-flex e-con e-child\" data-id=\"8ba5c04\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ae339e elementor-widget elementor-widget-image\" data-id=\"8ae339e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/helenagurgel.com.br\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/helenagurgel.com.br\/wp-content\/uploads\/2026\/03\/cropped-Logo-Helena_Prancheta-1.png\" title=\"cropped-Logo-Helena_Prancheta-1.png\" alt=\"cropped-Logo-Helena_Prancheta-1.png\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18206ed elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"18206ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Consultoria ESG para decis\u00f5es estrat\u00e9gicas com impacto real<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eb6066 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6eb6066\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estruturo e fortale\u00e7o agendas ESG com base t\u00e9cnica, vis\u00e3o de neg\u00f3cio e foco em resultado.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-549ddf6 e-con-full e-flex e-con e-child\" data-id=\"549ddf6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e92cca6 elementor-widget elementor-widget-image\" data-id=\"e92cca6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"904\" height=\"1024\" src=\"https:\/\/helenagurgel.com.br\/wp-content\/uploads\/2026\/04\/Foto_Helena-Gurgel-904x1024.png\" class=\"attachment-large size-large wp-image-82\" alt=\"\" srcset=\"https:\/\/helenagurgel.com.br\/wp-content\/uploads\/2026\/04\/Foto_Helena-Gurgel-904x1024.png 904w, https:\/\/helenagurgel.com.br\/wp-content\/uploads\/2026\/04\/Foto_Helena-Gurgel-265x300.png 265w, https:\/\/helenagurgel.com.br\/wp-content\/uploads\/2026\/04\/Foto_Helena-Gurgel-768x870.png 768w, https:\/\/helenagurgel.com.br\/wp-content\/uploads\/2026\/04\/Foto_Helena-Gurgel.png 1006w\" sizes=\"(max-width: 904px) 100vw, 904px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1df0a8c e-flex e-con-boxed e-con e-parent\" data-id=\"1df0a8c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6729eb elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a6729eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ESG e vantagem competitiva<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a4a916 elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-invisible elementor-widget elementor-widget-social-icons\" data-id=\"7a4a916\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"social-icons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-a9e7fa3\" href=\"https:\/\/www.linkedin.com\/in\/helenagurgel\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-whatsapp elementor-repeater-item-58838b8\" href=\"https:\/\/api.whatsapp.com\/send?phone=5511994019609\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Whatsapp<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-54382b5\" href=\"https:\/\/instagram.com\/lenagurgel\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-instagram\" viewBox=\"0 0 448 512\" 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132.1z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-phone elementor-repeater-item-735e3ab\" href=\"tel:+5511994019609\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Phone<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-phone\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M493.4 24.6l-104-24c-11.3-2.6-22.9 3.3-27.5 13.9l-48 112c-4.2 9.8-1.4 21.3 6.9 28l60.6 49.6c-36 76.7-98.9 140.5-177.2 177.2l-49.6-60.6c-6.8-8.3-18.2-11.1-28-6.9l-112 48C3.9 366.5-2 378.1.6 389.4l24 104C27.1 504.2 36.7 512 48 512c256.1 0 464-207.5 464-464 0-11.2-7.7-20.9-18.6-23.4z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cce4465 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"cce4465\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Por que empresas sustent\u00e1veis performam melhor?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3902d4 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a3902d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">ESG deixou de ser agenda paralela e h<\/span><span style=\"font-weight: 400;\">oje, ESG impacta diretamente competitividade.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2c7a8d elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a2c7a8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que mudou na pr\u00e1tica<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7630ae7 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7630ae7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\">Press\u00e3o regulat\u00f3ria, investidores e consumidores redefinem o mercado.<\/span><\/li><li>Efici\u00eancia e gest\u00e3o de riscos<\/li><li>Sustentabilidade melhora opera\u00e7\u00e3o e reduz vulnerabilidades.<\/li><li>Inova\u00e7\u00e3o e acesso a capital<\/li><li>Empresas com ESG estruturado s\u00e3o mais atrativas.<\/li><\/ul><p><em><strong>Para refletir<\/strong><\/em><\/p><p><span style=\"font-weight: 400;\">ESG n\u00e3o \u00e9 apenas sustentabilidade. \u00c9 estrat\u00e9gia de neg\u00f3cio.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51d1cc0 e-flex e-con-boxed e-con e-parent\" data-id=\"51d1cc0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a017691 e-con-full e-flex e-con e-child\" data-id=\"a017691\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d43362 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"9d43362\" data-element_type=\"widget\" data-e-type=\"widget\" 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